A sample of the Lief Hospitality vision book is below. The full book is after the jump…
Lief Hospitality – Brand Vision Book #lifestyle
Starbucks beat us to it. We all need a third place where we don’t have the duties of an office and the responsibilities of being home. A place to congregate, to meet, to socialize. In the UK these are pubs, in American suburbs these are country clubs, and in metropolitan centers these are cafes, streets corners or plazas. Why is it seemingly rare for hotels to be this third place? Why should a hotel’s audience be limited to travelers, who are then pointed out the door by a concierge for an authentic culture experience?
Sinek’s approach to business is far from cynical. His concept “Start with the WHY” permeates the business environment and has direct application in leadership, marketing, customer acquisition, hiring, retention, inspiration, customer service, et cetera. I initially encountered his 20 minute Ted talk below, which intrigued me to read his book Start with the Why: How Great Leaders Inspire Everyone. If you are particularly drawn in by the video, you can reference my ‘Key Concepts’ from the book after the jump.
KEY CONCEPTS
1. People don’t buy WHAT you do, they buy WHY you do it.
Yvon Chouinard needs an “e” in his name and he’s got all the vowels covered. Seriously though, Patagonia has engaged a CSR platform and been “green” well before the words became trite and categorized as marketing. Patagonia’s Common Threads Initiative is a concise embodiment of a brand that is consistently true to it’s core values and had reaped long-term, sustainable success because of it. Chouinard’s book “Let My People Go Surfing” details the growth of his company Patagonia and the underlying foundations of their values and approach to business. I have a forthcoming blog post about the book in more detail, so sit tight.
“Join us! We will be citizens and ambassadors, each with a destiny of our own, but with a common pledge to honor life and nature”
Thanks for watching,
Tyler Elick
I return to this video when I need a reminder to whole-heartedly pursue the passions deeply embeded in my professional life. After all, “If I only scrape a living, at least it’s a living worth scraping. If there’s no future in it, at least there’s a present worth remembering.”
Thanks for watching,
Tyler Elick
Lief Hospitality – Vision Book
Hotels as a Cultural Platform
Start With the WHY
Patagonia: Common Threads Initiative
Dark Side of the Lens
