Yvon Chouinard needs an “e” in his name and he’s got all the vowels covered.  Seriously though, Patagonia has engaged a CSR platform and been “green” well before the words became trite and categorized as marketing. Patagonia’s Common Threads Initiative is a concise embodiment of a brand that is consistently true to it’s core values and had reaped long-term, sustainable success because of it.  Chouinard’s book “Let My People Go Surfing” details the growth of his company Patagonia and the underlying foundations of their values and approach to business.  I have a forthcoming blog post about the book in more detail, so sit tight.

“Join us! We will be citizens and ambassadors, each with a destiny of our own, but with a common pledge to honor life and nature”

Thanks for watching,

Tyler Elick