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Category: DESIGN – Original

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Lief Hospitality – Vision Book

Lief Hospitality believes in real service. We curate local art, community, and technology to cultivate an inclusive environment and genuine experience for our beloved guests.

 

A sample of the Lief Hospitality vision book is below.  The full book is after the jump…

 

Lief Hospitality - Brand Vision Book #lifestyle

Lief Hospitality – Brand Vision Book #lifestyle

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Hotels as a Cultural Platform

Starbucks beat us to it.  We all need a third place where we don’t have the duties of an office and the responsibilities of being home.  A place to congregate, to meet, to socialize.  In the UK these are pubs, in American suburbs these are country clubs, and in metropolitan centers these are cafes, streets corners or plazas.  Why is it seemingly rare for hotels to be this third place?  Why should a hotel’s audience be limited to travelers, who are then pointed out the door by a concierge for an authentic culture experience?

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Spray Paint the Cabinets

PROBLEM: The first DIY project at The Sky Gallery was to bury the 90s frosted glass and sea-foam green wall reminiscent of aged florida, aka. leather-wrinkled Lincoln drivers.

IDEATION: Repainting the wall was a certainty, as there was plenty of natural light and any color would be better than bland, muted seafoam.  After considering replacing the glass cabinets with the same wood, I figured why not make do (unadaptive reuse), get my Mick Jagger on, and “Paint it Black”.

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